What’s Trending in Skincare for 2020? Here's our Top 10 Picks!

Below are some of the top trends in innovation and ingredients that will dominate the skin care conversation in 2020. Are your daily skincare products keeping pace with the times?

Let's find out!

1. “Clean” it up.

The practice of clean living is no longer confined to eating an organic diet. It seems consumers are demanding their beauty products are also made from ingredients in their natural state without unnecessary chemicals or additives

2. Head back to nature.

Speaking of ingredients in their natural state, look for plant-based beauty products to reign supreme in 2020, as consumers look to nature’s own phytonutrients to preserve beautiful, healthy skin.

3. Hello, hyaluronic acid.

This natural substance keeps skin looking supple and hydrated, but our bodies produce less of it as we get older. We are solving the problem with hydrating creams, serums, and other products to help lock in moisture and promote the appearance of younger-looking skin. 

4. Embrace sustainability.

Consumer demand for eco-friendly skin care products is on the rise, especially among millennials and Gen-Xers. Look for organically sourced ingredients, eco-friendly packaging, and containers that can be refilled or up-cycled for other purposes. 

5. Support the mighty microbiome.

Did you know the skin has its own unique microbial community that plays an important role in overall wellness? Look for ingredients such as probiotics and prebiotics that help keep this diverse bacterial community healthy and in balance. 

6. Personalized skin care goes high-tech.

Expect to see a more targeted approach to beauty in 2020, as innovation merges with ingredient profiles to create customized products using photo apps, bacterial and DNA analysis, and at-home testing to assess and cater to individual skin care needs.

7. Nourish with niacinamide (vitamin B3)

This essential nutrient is loaded with skin-supporting potential. Known to boost keratin synthesis, add moisture, regulate oil production, and more, don’t be surprised if you start to see it in everything from facial misters to hand and body creams

8. Hail to hemp-derived CBD. (Coming Soon)

CBD is absolutely everywhere these days, and with good reason. This non-psychoactive component of the hemp plant (part of the marijuana family) is chock full of amino acids, vitamins, and Omega-3 fatty acids to nourish and revitalize skin. 

9. Activated charcoal is making a comeback.

Though not new to the skin care world, activated charcoal is experiencing a revival as the demand for nature-based beauty products continues to surge. Often seen in facial masks and scrubs, it helps to capture and remove impurities to leave skin feeling clean and refreshed. 

10. The guys will have their day. 

At long last, we  are along with the skin care industry is giving men the recognition they deserve and formulating products to meet their needs. We expect the men’s personal care market to see significant growth in 2020, with products geared toward scalp and hair care, beard care, and more.